International Market Strategies

The International Market Strategies are three year documents (2008 - 2010) which identify the key strategic priorities for Tourism Queensland to pursue in collaboration with Regional Tourism Organisations, the Queensland tourism industry, airline partners, wholesalers and other businesses. They are intended to clearly identify the strategic long term direction that is being undertaken by the organisation in its approach to marketing Queensland in each market and are useful reference tools for all stakeholders interested in growing tourism from these important source markets.

To date, the Japan and China documents have been finalised and are available as a Full or Highlights version document. Korea and India have been released as Discussion Papers to provide the opportunity for industry input into Tourism Queensland's planning in each market.

We encourage you to provide us with your feedback on the India and Korea documents via the below feedback form. Final documents, including feedback, will be available on this website.