Visitor Expectations
Internationally and domestically our competitors are gearing up so they can promote themselves as climate friendly destinations. Queensland must act if we are to be competitive.
Some actions:
- Promote environmentally responsible and safe use of your product/service to visitors.
- Ensure your website reflects your sustainability values. Have a dedicated ‘Sustainability’ page.
- Survey visitor expectations and satisfaction levels, including around sustainability.
- Seek marketing opportunities involving good causes
- Monitor the sustainability performances of main competitors.
- Pursue a carbon neutral option for your product or service.
- Understand the importance of customer service (Aussie Host)
What are visitors saying?