Tourism and Events Queensland - The Official Tourism Site for Queensland


Destination Tourism Strategies

Tourism and Events Queensland in partnership with Queensland's regional tourism organisations has developed a five-year Destination Tourism Strategy for each of Queensland's tourism destinations.

The Destination Tourism Strategies, in articulating the agreed tourism direction for the destinations, provide the strategic platform for:

  • guiding Tourism and Events Queensland's, the regional tourism organisation's and other stakeholders' individual planning and activities; and
  • fostering the efficient, effective and coordinated use of resources to grow sustainable tourism development in the destinations to 2016.

Each Destination Tourism Strategy aims to guide tourism industry development in the destination by coordinating stakeholders in a common direction to maximise the tourism potential of the destination so as to achieve a balance of economic, social and environmental outcomes.

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