Tourism and Events Queensland - The Official Tourism Site for Queensland


Project China

What is China Towards 2016?

China Towards 2016 is a long-term plan to ensure the China market grows in a positive, sustainable way in partnership with the wider Queensland industry. The implementation of the plan will ensure the Queensland industry is ready to welcome more Chinese visitors and deliver to them high quality experience. Click here to read a summary of the discussion paper in Chinese (simplified).

Project China - Intro to Brochure

China Factsheets

To improve our understanding of the Chinese traveller and our capacity to attract growth in this market, Tourism and Events Queensland have commissioned research into this area. The below factsheets explore the Chinese culture as well as their preferred travelling needs and experiences. There are also a few handy tips for mastering some basic Mandarin.

 Tourism and Events Queensland encourages you to download these resources and print further copies as needed.

For more China factsheets, including travel safety tips in simplified Chinese, please click here.

Cultural Overview

Chinese Cultural Overview

To learn more about Chinese visitors and key aspects of their culture, please click here.   

Visitor Expectations

Chinese Visitor Expectations

Want to ensure that you meet the expectations of your chinese visitors? Click here for more information.

Pocket Card

Useful Chinese Greetings

Having trouble communicating in Chinese? Why not learn some of these helpful phrases. Click here to view this pocket card.

China Poster

Welcome Your Chinese Guests Poster

Why not welcome your visitors with a return greeting upon arrival? To read more of the poster, click here.

Greetings - Word

Communication Guidelines

This set of communication guidelines provides Chinese cultural information and training resources for tourism operators.

View the Microsoft Word version  here.

Setting the Direction for the China Market 2012 - 2016

Setting the Direction for the China Market:

Read more about Queensland's direction for the China market towards 2016. To read more, click here.

Understanding the Chinese Traveller

Understanding the Chinese Independent Traveller:

This growth market enjoys the freedom of following their own schedule and having greater control over what they do. To learn more, click here.

Order your copies today!

To order your copies of the China Cultural Information and Training Resources pack, please click here. Please outline which items you would like to order and the quantity required in your email.


China Ready Workshops coming soon!

Tourism and Events Queensland in partnership with ATEC will be holding eight China workshops at no cost to participants. This program will give you the tools you need to properly engage in the Chinese market through structured, well supported course modules. This will ultimately provide important promotional benefits for your company directly to the Chinese consumer.

Please click here to register or for more information on the sessions available.


How to Say Basic Greetings and Phrases in Mandarin

Language is only a small component of your interaction with Chinese visitors, however it may help to know some basic Mandarin greetings and phrases to make your guests feel more at ease. The audio files below will assist you in learning these basic phrases.

Having fun with these phrases? Why not learn some more - Click here for more audio files.

Learn Mandarin online!

In 2014, the Wide Bay Institute of TAFE will be offering online webinars for in-bound tourism/hospitality operators and event organisers. This is an easy and accessible way to learn the basics of Mandarin and Chinese cultural etiquettes. Students will cover between 8 - 10 topics and build the foundations of Mandarin speaking skills. The first class begins on February 5th, and will run for 10 weeks.

Please see two of the online classes below:

For more information on the courses available, please contact Haiyi Wu on (07) 4120 6265 or visit the website.

International Visitors - Choose your Country/Region:
China France Deutschland Hong Kong India Italia Japan Korea Malaysia Middle East New Zealand Singapore Taiwan United Kingdom United States

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