The BIG Marketing Guide
An introductory guide to marketing your tourism business
Developed by Tourism Queensland specifically for Queensland tourism businesses, the BIG Marketing Guide contains loads of practical marketing information, covering the basics you need to know in order to successfully market your product to consumers, media and the tourism industry.
The Big Marketing Guide
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e brochure
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Cover and Table of Contents
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PDF
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Section 1: Introduction: Writing your marketing plan
Understanding the tourism system and why the right research is invaluable. Includes marketing plan templates
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Section 2: Branding: Brand development to build business
Understand your customers and how to manage your brand holistically. Includes Target Markets and Imagery
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Section 3: Domestic Marketing: Becoming domestic ready
Key pathways to promoting your business domestically. Includes Packaging, Distribution and Advertising
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Section 4: Digital Marketing: Making the most of your online marketing
An overview of digital marketing and the Tourism e-kit
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Section 5: International Marketing: Setting your sights on the global stage
How to work with international distribution systems and becoming internationally ready
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Section 6: Trade & Media Familiarisations: Familiarity breeds buyers and bookings
How to host and make the most of famil opportunities
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Section 7: Media & Publicity: Making media work for you
Includes media release templates and crisis management
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Section 8: Sustainability: The new marketing edge
Gain efficiencies across your business and develop competitive advantage
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Section 9: Tourism Terms & Acronyms: Understand the jargon
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Section 10: Low Cost Marketing Ideas: Some easy-to-implement, cost effective marketing ideas
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Section 11: References
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