Benefits for Tourism Operators

Maximum benefit from community involvement for the tourism operator occurs when a tourism venture operates in harmony with the social and cultural aspirations of the local community.

Involving the community in the development and subsequent operation of tourism projects will not only create greater local support for the operation, it also has the potential to:

• increase business profits through improved word of mouth referral;
• grow repeat business from improved experiences with the community; and
• increase visitation through recognition of best practice standards.

Communities form the backdrop of any tourism product. They provide the support that tourism needs to survive and are often part of the reason visitors are attracted to a destination.

Sustainable and responsible tourism is about ensuring a win-win for the community, economy and environment. The attitude, resources and strategic thinking of tourism operators is essential.