Saturday, January 21, 2012
Queensland hotels make up more than half of TripAdvisor’s Traveller’s Choice Top 25 Australian Hotels list – reaffirming the Sunshine State’s position as Australia’s favourite holiday destination.
Tourism, Manufacturing and Small Business Minister Jan Jarratt welcomed the news, saying it’s a fantastic coup for Queensland’s multi-billion dollar tourism industry.
“Queensland is the most represented state in TripAdvisor’s list which has been developed based on millions of valuable reviews and opinions from travellers on the popular travel review website,” Ms Jarratt said.
“Hervey Bay’s Akama Resort, Port Douglas’ Martinique on Macrossan, Summit Apartments Airlie Beach, Cairns’ Kewarra Beach Resort & Spa and Port Douglas’ Coconut Grove Apartments made the top 10.
“Port Douglas’ Pink Flamingo, Oceans Mooloolaba, Airlie Beach’s Sea Star Apartments, Peninsula Airlie Beach, the Gold Coast’s Oceana on Broadbeach, Palm Cove’s Elysium Apartments, Port Douglas’ Saltwater Luxury Apartments and Airlie Beach’s Marina Shores also made the top 25.
“The TripAdvisor reviews and opinions which fed into the development of the Top 25 Hotels in Australia list represent bookings for Queensland tourism operators and show the great work and resilience of our industry.”
Tourism Queensland Acting CEO Steve McRoberts said the fantastic representation of Queensland hotels on the list was a great result.
“During 2011 we ran a number of aggressive Nothing Beats Queensland marketing initiatives, funded through the joint $12 million State and Federal Governments’ recovery funding, as well as the Vitamin Me campaign which encouraged Australians to take a break in Queensland to boost their levels of the ‘resource’ – only found in Queensland,” Mr McRoberts said.
“Last year we also launched The Queensland Pledge – an undertaking given by Queensland tourism operators, individuals and other businesses who work with tourists that they will dial up service levels, surprise visitors with unexpected thrills and smiles, and never underestimate the power of a shining Queensland moment.
“To date, 1,074 Queensland tourism operators have signed The Queensland Pledge and the number Queensland operators that have made the Top 25 list shows their commitment to providing visitors with outstanding customer service.”
Ms Jarratt commended all the Queensland hotels named.
“Well done and keep up the great work,” she said.
“We’re already seeing anecdotal feedback that our tourism destinations have been bustling over the summer break with many reporting a bumper holiday season.
“No doubt visitors will continue providing their reviews on TripAdvisor and we’ll be seeing more and more Queensland hotels in the Top 25 next year.”