Tourism and Events Queensland - The Official Tourism Site for Queensland


International Marketing

Our International Marketing Department exists to assist you in understanding, gaining access to, and making the most of the various International Markets.

With offices or representatives based in Queensland and Overseas, Tourism and Events Queensland - Tourism Group's functions are:

• To facilitate the promotion and marketing, domestically and internationally, of tourism to and within Queensland;
• To facilitate the development of the tourist and travel industry;
• To facilitate the making of tourism and travel arrangements;
• To facilitate the provision of tourism and travel information services; and
• To prepare a state tourism and industry strategic marketing plan in extensive consultation with the tourism industry, the general community and appropriate government departments.

Tourism and Events Queensland’s staff work closely with the state’s regional tourism organisations, government agencies, the community, the tourism industry and travel trade partners to showcase Queensland as Australia's premier holiday destination.

By working with these different stakeholders to run familiarisations, training and networking events for the industry and its networks, and tourism marketing campaigns, Tourism and Events Queensland is able to effectively raise awareness of Queensland tourism experiences and destinations.

The following sections provide you with advice and information essential for tapping into the possibilities involved with the lucrative and growing international market arena.

International Offices

Tourism Queensland has representation in key International source markets for Queensland. More on International Offices>

International Market Updates

Tourism and Events Queensland’s International Directors were on the ground on the Gold Coast and Cairns in February 2014 for International Market Updates. More on International Market Updates>

Ready to go International?

Questions to consider before deciding to take your product into the international marketplace. More on Ready to go International?>

International Campaigns

Information and creative toolkits for Tourism and Events Queensland's international marketing campaigns. More on International Campaigns>

International Opportunities

Tourism and Events Queensland provides opportunities for Queensland operators to attend missions, host famils, attend trade events and participate in international campaigns. More on International Opportunities>

International Research

Various resources to help research international markets, including Market Snapshots, Aviation information and International Market Segmentations. More on International Research>

China Towards 2016

China Towards 2016 is a plan to grow the China market in a sustainable way for the Queensland tourism industry, while ensuring the industry is ready to welcome the growth. More on China Towards 2016>


The Australian Tourism Exchange (ATE) is Australia’s premier tourism trade event. ATE provides a forum for Australian tourism businesses to showcase their product, meet overseas contacts and negotiate business deals. ATE 2014 will be held in Cairns from 11 to 16 May 2014. More on ATE-2014>

International Visitors - Choose your Country/Region:
China France Deutschland Hong Kong India Italia Japan Korea Malaysia Middle East New Zealand Singapore Taiwan United Kingdom United States

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