Our International Department exists to assist you in understanding, gaining access to, and making the most of the various international markets.
With 13 offices or representatives based in Queensland and overseas, Tourism and Events Queensland - Tourism Group's functions are:
• To facilitate the promotion and marketing, domestically and internationally, of tourism to and within Queensland;
• To facilitate the development of the tourist and travel industry;
• To facilitate the making of tourism and travel arrangements;
• To facilitate the provision of tourism and travel information services; and
• To prepare a state tourism and industry strategic marketing plan in extensive consultation with the tourism industry, the general community and appropriate government departments.
Tourism and Events Queensland’s staff work closely with the state’s regional tourism organisations, government agencies, the community, the tourism industry and travel trade partners to showcase Queensland as Australia's premier holiday destination.
By working with these different stakeholders to run familiarisations, training and networking events for the industry and its networks, and tourism marketing campaigns, Tourism and Events Queensland is able to effectively raise awareness of Queensland tourism experiences and destinations.
The following sections provide you with advice and information essential for tapping into the possibilities involved with the lucrative and growing international market arena.
Questions to consider before deciding to take your product into the international marketplace. More on Ready to go International?>
Information and creative toolkits for Tourism and Events Queensland's international marketing campaigns. More on International Campaigns>
Tourism and Events Queensland provides opportunities for Queensland operators to attend missions, host famils, attend trade events and participate in international campaigns. More on International Opportunities>
Various resources to help research international markets, including Market Snapshots, Aviation information and International Market Segmentations. More on International Research>
China Towards 2016 is a plan to grow the China market in a sustainable way for the Queensland tourism industry, while ensuring the industry is ready to welcome the growth. More on China Towards 2016>
Tourism Queensland has representation in key international source markets for Queensland. More on International Offices>
The Australian Tourism Exchange (ATE) is Australia’s premier tourism trade event. ATE provides a forum for Australian tourism businesses to showcase their product, meet overseas contacts and negotiate business deals. ATE 2013 will be held in Sydney. More on ATE-2013>
In March 2012 Tourism Queensland held International Market Briefings on the Gold Coast Cairns. The briefings offer Queensland industry an update from Tourism Queenslands International Directors about their markets. More on International Market Briefings>