Tourism Queensland - The Official Tourism Site for Queensland
QUEENSLAND
Advertising Opportunities
Domestic Marketing Activity 2012/13
Tourism and Events Queensland has a number of advertising opportunities available for Queensland tourism operators in 2012/13, including Co-operative Advertising, and also Stand Alone Advertising. For an explanation of the difference between these opportunities, please read the following factsheet.
Factsheet: What is Co-operative Advertising?
A full list of advertising opportunities available are listed below.
Any additional activities will be added as they become available. Please note, opportunities are subject to change. Participation in the below opportunities is subject to the Advertiser's Acceptance Policy.
For further information on Queensland marketing opportunities, contact:
Tige Simmons
Senior Marketing Specialist
Tel 07 3535 5268
Email
|
Campaign /Initiative |
Timing |
Media |
Distribution |
Type of Activity |
Participation Cost |
Proposal |
|
2012/13 Digital Advertising Opportunities including Online Holiday Deals, Banner Advertising and e-Newsletter Advertising |
October 2012 - May 2013 | Online | National | Cooperative | From $150 + gst |
For more information on each individual opportunity, see Factsheets below. |
| 2012/13 Queensland Editorial Print Series (Experience, Drives & Events) | May 2013 - June 2013 | National | Cooperative | From $750 + gst | Queensland Editorial Print 2013 | |
| 2012/13 I Spy Campaign Invitation | 10 - 19 May 2013 | Radio,Print, Online and Social Media | National and New Zealand | Cooperative | As per proposal | Wotfif I Spy Invitation |
| Stand Alone Advertising | July 2012 - July 2013 | Various | National | Stand Alone | Tailored to operator's budget | Download Factsheet |
Digital Opportunity Factsheets
|
Campaign /Initiative |
Media |
Factsheet |
|
Online Holiday Deals and Featured Deals |
Online | Download Factsheet |
| Queensland Holidays Banner Advertising | Online | Download Factsheet |
| 'Shine in Queensland...' e-Newsletter Advertising | Online | Download Factsheet |
Advertisers must adhere to the Tourism and Events Queensland Advertiser's Acceptance Policy. For more information, click here.
Tourism and Events Queensland requires all operators to track all bookings as a direct result of their participation in any advertising activity. All participants must complete a compulsory response form at the end of the advertising period (this will remain confidential). For more information on Campaign Tracking requirements, click here.
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