Tourism Queensland - The Official Tourism Site for Queensland
QUEENSLAND
Campaign Tracking
Tourism and Events Queensland Compulsory Cooperative Advertising Response Form
Tourism and Events Queensland has a strong focus on retail and tactical initiatives. Whilst the return on investment from wholesale/retail campaigns is clearly identified through agent bookings, the success of tactical campaigns with a direct call to action relies on individual businesses tracking results.
As the Queensland Government (via Tourism and Events Queensland) is investing heavily in cooperative marketing campaigns allowing a direct call to action to your business, it is now a requirement of campaign participation that you provide feedback on enquiries and bookings.
All information will remain confidential and summarised campaign results will be used as an indicator of campaign performance, and assist in future planning. Campaign learnings will also be distributed to participating operators.
The following form is available to campaign participants to assist in tracking:
- Daily Tracking Form (a tool you may choose to complete to keep a record of bookings - not a requirement)
At the end of the specified campaign period, Coroneo and Co, Tourism and Events Queensland's official advertising sales agency, may contact you to ask for any results you may have had.
If you have any questions in relation to completing the form please contact Tony Broadhurst at Coroneo and Co, on 07 3252 4860.
Please see below an example of the tracking forms.
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