Tourism and Events Queensland - The Official Tourism Site for Queensland

OUTBACK

Research

Current Reports 

Outback Regional Snapshot
This snapshot includes the number of Australian and international visitors to the Outback and highline trip details (why they came, where they came from, what they spent) and also includes changes over time, drivers of these changes and insights into trends. This is supplemented by interpretation and comparisons to other national tourism trends.

Outback Regional Snapshot Year ended September 2013

Outback Regional Snapshot Year ended June 2013

Outback residents have their say on tourism
When tourism development is in line with the aspirations of the local community it provides for a more authentic tourist experience and also attracts stronger community support.  A survey was conducted with Outback residents to determine their perceptions of tourism's positive and negative impacts.

Fact sheet - Outback Social Indicators 2013  

For more information on how tourism can provide social benefits for the community, click here.

Outback Queensland Visitors Fact Sheet
In late 2010, Tourism Research Australia and Tourism Queensland, now Tourism and Events Queensland partnered to conduct an extensive research project exploring the experiences of visitors to Outback Queensland.  The objective of this research was to gain a better understanding of visitors to the Outback region and to improve market readiness.  This fact sheet outlines the motivations, expectations and experiences of visitors to Queensland's Outback.
Outback Queensland Visitors Fact Sheet March 2011

Queensland's Outback Visitor Profile and Satisfaction Survey
The research gathered assists with informed decision making to support growth of sustainable tourism products, address challenges and identify initiatives that fully utilise local tourism resources.  Produced by Tourism Research Australia.
Queensland's Outback Visitor Profile and Satisfaction Survey March 2011

Operator uptake of environmental adaption initiatives
In 2010 benchmark research was conducted with Outback tourism operators to help measure and manage the impact of tourism on the environment.  Includes details of Outback tourism operator uptake of energy, water and waste management initiatives.
Outback Tourism Operators Environmental Benchmark 2010  

For more information on operator uptake of environmental adaption initiatives, click on Tourism Operators Environmental Benchmark 2010 .

Understanding the Connectors market
Connectors have been identified as Tourism and Events Queensland's key intrastate target market. In 2009, research was conducted to provide a greater understanding of Connectors knowledge and perceptions of Queensland regional destinations as well as to see how the experiences available in these regions fit with Connectors' ideal domestic holiday experience.
Factsheet - Understanding how Queensland's Outback fits with Connectors' ideal domestic holiday


Archive Reports

Built Attractions Study
These projects were part of the Outback Queensland Built Attractions Research which captured the travel characteristics of all tourists to the Barcaldine, Roma and Winton areas with particular emphasis on those who visited built attractions. Produced by Tourism Research Australia.

 

Built Attractions Study - Barcaldine April 2008
Built Attractions Study - Roma April 2008
Built Attractions Study - Winton April 2008


International Visitors - Choose your Country/Region:
China France Deutschland Hong Kong India Italia Japan Korea Malaysia Middle East New Zealand Singapore Taiwan United Kingdom United States

Bookmark and Share     © 2014 Tourism and Events Queensland

Tourism and Events Queensland | Queensland Government