Central Queensland has a reputation of being relaxed, peaceful, quiet and laid back. The authenticity of the experience and friendliness of the locals are recognised as being core strengths. The overarching ‘Central Queensland’ destination banner covers the tourism regions of Gladstone and Capricorn.
The Central Queensland region incorporates the Cities of Gladstone and Rockhampton and the 11 Shires of Banana, Bauhinia, Calliope, Duaringa, Emerald, Fitzroy, Jericho, Livingstone, Miriam Vale, Mount Morgan and Peak Downs. Statistically, the Central Queensland region is aligned with the Fitzroy Statistical Division (SD), although the Shire of Miriam Vale is not included in the Fitzroy SD.
Tourism is a growth industry in the region and will continue to be an important contributor to the economy. While the greatest concentration of activity occurs along the coastline, agri-tourism and cultural tourism attract significant visitors to destinations throughout the region. Through a strategic and coordinated approach to tourism development, the region has the opportunity to develop new tourist attractions and pursue a stronger market share in the domestic tourism market.
Tourism Queensland and Stakeholder plans & strategies guiding the development and promotion of Central Queensland. More on Plans & Strategies>
This section provides valuable information about the Central Queensland's brand, marketing campaigns and activities and opportunities to use branding elements and participate in cooperative advertising. More on Marketing>
Access the latest visitor data and other research for Central Queensland. More on Research>