Digital Marketing workshops – Untangle My Web

Tourism Queensland and Bundaberg North Burnett Tourism are providing the opportunity for operators to attend an online marketing workshop, hosted by Fabienne Rabbiosi, online marketing guru from Untangle My Web (www.untanglemyweb.com.au) and lead consultant for the Australian Tourism Data Warehouse Tourism E-kit.

Fabienne's sessions deal with online marketing strategy specific to the tourism industry and let operators know how to make their websites, newsletters and social media work effectively and convert into sales.

The Untangle My Web workshop will provide operators with 3.5 hours of online marketing training including the following topics:

• How to ensure your website is marketing your business effectively
• How to turn visitors to your website into paying customers
• How to produce effective web content
• How to get on top of social media for tourism businesses (e.g. trip advisor, facebook, twitter
• How to measure the effectiveness of your online marketing (Google analytics, adwords etc)
• and much, much more

Members of Bundaberg North Burnett Tourism can register direct with the RTO via email info@bundabergregion.org

Reef to Outback International Mentoring Program 2010

Tourism Queensland is offering the opportunity for tourism operators in the Bundaberg region to become involved in the next Reef to Outback International Mentoring Program. The program aims to educate and mentor tourism businesses through an entry level understanding of how the inbound tourism industry operates in Australia and how to maximise the international product distribution opportunities available for operators under the Reef to Outback campaign banner.

A Reef to Outback information session and networking night will be held in Bundaberg in March, providing the opportunity for operators to come together and learn about Reef to Outback, the international mentoring program opportunity and an option to register interest to participate in the program. More information will be available on this site and also in Tourism on Q in the coming weeks.

Click here for more information on the Reef to Outback campaign.

Research Seminar

Early in 2010, Tourism Queensland will host a Research Seminar in the Bundaberg region. An overarching aim of the seminar is to marry key research findings with market intelligence from regional stakeholders to gain a better understanding of what the observed trends mean for the region. Examples of trends in tourism for discussion at the seminar include:

• Changing spending patterns of Australians and what this means for tourism in the region
  • impact of Global Financial Crisis
  • travel closer to home
  • decline in travel out of key population centres
  • increased importance of local source markets
  • visitors looking for value for money
• Business tightening their belts
  • reduced volume and length of stay
• Changes in international visitation, particularly from European countries
  • growth in working holiday visitors
  • dispersal of young Europeans across Queensland

More information will be available on this site in the coming weeks.