Queensland Brand

 
28 September 2010
After 18 months of extensive research and industry consultation, Tourism Queensland, now Tourism and Events Queensland launched its first truly global tourism brand. Queensland, Where Australia Shines introduces a new vision for Queensland as a tourism destination. We’ve known for a long time that Queensland is where Australia shines in so many ways; now we can tell the world through a clear and consistent tourism message for our state. The brand is about why we love living in Queensland. It’s about adding value to people’s experiences and about discovering and sharing the magic of Queensland that only the locals can know and understand – quite simply, Queensland is Where Australia Shines.

Find out everything you need to know about Queensland, Where Australia Shines - Launching the Queensland Brand

	Follow the Tourism and Events Queensland corporate Twitter account for tourism news, events, publications and trade insights.		Follow the Queensland Holidays Twitter account for news, events, competitions and exclusive holiday deals.
	Check out the official Facebook page for Queensland, Australia.		Take a quick trip to Queensland without leaving home.

 Got questions about the new brand?  Click here to read more.

Gold Coast, Famous for fun.  Click here to read more.

Sunshine Coast, Naturally refreshing.  Click here to read more.

Tropical North Queensland, Adventurous by nature.  Click here to read more.

The Whitsundays, 74 Island Wonders.  Click here to read more.