Tourism and Events Queensland - The Official Tourism Site for Queensland


Queensland Brand


28 September 2010
After 18 months of extensive research and industry consultation, Tourism Queensland, now Tourism and Events Queensland launched its first truly global tourism brand. Queensland, Where Australia Shines introduces a new vision for Queensland as a tourism destination. We’ve known for a long time that Queensland is where Australia shines in so many ways; now we can tell the world through a clear and consistent tourism message for our state. The brand is about why we love living in Queensland. It’s about adding value to people’s experiences and about discovering and sharing the magic of Queensland that only the locals can know and understand – quite simply, Queensland is Where Australia Shines.

Find out everything you need to know about Queensland, Where Australia Shines - Launching the Queensland Brand

60 second AV1.jpg

See our 60 second AV showcasing Queensland, Where Australia Shines.

60 second AV

Image Gallery - all new Queensland images free to download for media and industry.

Queensland Editorial Images Proof Sheet




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 Got questions about the new brand?  Click here to read more.

Gold Coast, Famous for funClick here to read more.

Sunshine Coast, Naturally refreshingClick here to read more.

Tropical North Queensland, Adventurous by natureClick here to read more.

The Whitsundays, 74 Island WondersClick here to read more.

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