Tourism Queensland - The Official Tourism Site for Queensland
MARKETING
Social Media
Leveraging off social media to market tourism products has proven to be an excellent strategy. Learn about the key social media networks and how to effectively manage these platforms to help you successfully market your business online.
The following tutorials will help you understand how to use Facebook, YouTube, Pinterest, Twitter, Foursquare, Group Buying and apps to reach your customers on their mobile devices.
| Brochure | e-Brochure | Video |
|---|---|---|
| Tutorial 40: Social Media for tourism What is Social Media and what main networks are available to your business. |
Video | |
| Tutorial 40a: Managing multiple social media accounts How to manage several social media accounts in the one place. |
Video | |
| Tutorial 41: Group Buying & Daily Deal Sites – Overview How do deals and discount voucher promotion websites work and how to decide if they will benefit your tourism business. |
Video | |
| Tutorial 41A: Group Buying & Daily Deal Sites - Profiles of key players This tutorial provides detailed information on the key players. |
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| Tutorial 42: Online tourism communities How tourism operators can engage in online communities to grow their knowledge and business |
Video | |
| Tutorial 43: Facebook for tourism Learn how to use Facebook |
Video | |
| Tutorial 44: Twitter for tourism Increase customers and visibility |
Video | |
| Tutorial 45: Online reputation management Managing customer reviews is imperative |
Video | |
| Tutorial 46: TripAdvisor for tourism TripAdvisor is an excellent tool for tourism businesses as it allows strong reputation management. |
Video | |
| Tutorial 47: YouTube and video hosting websites Videos should form a key part of your online strategy. |
Video | |
| Tutorial 48: Flickr and photo hosting websites Learn which sites to use to give more exposure to your photos |
Video | |
| Tutorial 49: Blogging for tourism Blogging is one of the most effective forms for e-marketing. |
Video |
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