Visitor information centres (VICs) play an important role in Queensland's tourism industry. Centres make a significant economic contribution to tourism, particularly in regional areas, by providing information to visitors that encourages them to stay longer, spend more money, experience more attractions and revisit a region. Visitor information centres also create significant social benefits, as many rely heavily on a volunteer workforce and operate as an important community facility.
In recent years there has been increased recognition of the role of visitor information centres and their importance in providing high quality tourist information.
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Queensland VIC Signage Policy
To raise the standard of information provision and acknowledge genuine visitor information providers, accreditation programs or policies have been developed across Australia and a yellow on blue italicised 'i' symbol has been trademarked to distinguish visitor information providers who achieve these standards.
After extensive consultation with industry and government, Tourism and Events Queensland has developed the Queensland Visitor Information Centre Signage policy. The policy was officially launched on the 18th of April 2000. Only those visitor information centres that meet the eligibility criteria and standards of the policy are authorised to use the italicised 'i' symbol. The branding assures visitors of high quality information and professional standards from these centres.
To ensure that the policy continues to provide a high standard and is keeping up with visitor needs, the policy criteria were reviewed in 2008. The review and update was undertaken collaboratively with the support of the Queensland Information Centres Association (QICA).
View a list of accredited Queensland Visitor Information Centres and the Visitor Information Centres Map showing their locations.
|The Queensland Visitor Information Centre Signage policy outlines the conditions and requirements necessary to achieve use of the 'i' symbol.
Download the Queensland VIC Signage Policy
and Download the VIC - 'i' sign Style Guide
Regional tourism organisation and local government authority operated or funded (partly or fully) visitor information centres are eligible to apply for the use of the 'i' symbol under the Queensland Visitor Information Centre Signage policy. Centres that do not currently meet this eligibility please refer to the Queensland VIC Signage policy document.
This ensures that only those centres whose primary purpose of business is information provision, and who are genuine providers of objective visitor information, are acknowledged by the new symbol. In addition, eligible centres must satisfy minimum operational standards should they wish to apply for use of the symbol. The standards include specific criteria in the areas of:
Download the VIC Signage Policy Application Form
For further information on this initiative contact the VIC Secretariat:
Melanie Sands - Administration Assistant
Phone: 0459 992 030
Tourism and Events Queensland has produced a Resource Kit that provides visitor information centres with information to assist them to achieve, maintain, and where possible exceed, the policy standards.
The Resource Kit contains valuable information to assist in establishing, operating and successfully running a visitor information centre in line with the policy standards. The Kit is detailed into nine sections including:
Download the VIC Signage Policy Resource Kit
A Skills Audit of the Queensland VIC network of accredited centres was undertaken by Tourism and Events Queensland in August 2005. The Report highlights areas where skills development is recommended across the network. Download the VIC Sector Skills Audit .
Download the Policy Implementation & Management Process.doc .
Eleven case studies of Accredited Visitor Information Centres have been developed to profile the valuable contribution that VICs make to the tourism industry and local communities. Focussed on economic benefits, crisis management and the uses of digital technologies, these case studies are a great resource for VIC managers, volunteers, industry and local government partners. To read these insightful case studies, please click here.
Accredited Visitor Information Centres are promoted to consumers through a variety of publications and websites that are operated by bodies such as Regional Tourism Organisations, Local Government, Local Tourism Organisations, government departments such as Main Roads, RACQ and Tourism and Events Queensland.
Tourism and Events Queensland undertakes dedicated activity to promote accredited Visitor Information Centres. TEQ has produced an overview on the activity undertaken in 2011/12. This overview includes results on the 2012 VIC Winter Marketing Campaign.