Tourism is one of Queensland's key sectors, generating $48 million per day – or $17.7 billion per year in overnight visitor expenditure. Tourism directly accounts for 124,000 or 5.4% of Queensland jobs and directly contributes $8.4 billion or 3.1% to Queensland’s gross state product.
As the second largest export earner behind coal, tourism generates $5.0 billion in overseas export earnings for Queensland. The industry supports 55,700 businesses, representing 12.9% of all registered businesses in the state.
See Tourism and Events Queensland's research page for the most up-to-date statistics and information.
For more information on Queensland's dynamic economy, visit the Queensland Government's Investing in Queensland website.
For more information about the Australian economy, visit Austrade.
The tourism industry encompasses a wide range of market segments with their breadth of motivations and needs. There is considerable scope for more tourism investment in accommodation, attractions, transport and tour operations.
To keep you in touch with the latest in destination/regional research, information on visitor markets and development issues and opportunities, links and contacts refer to the Destination Tourism Strategy for each region. These strategies are a 'one stop' source of information designed to provide clear and consistent direction for the marketing and development of each destination.
Mentoring for Growth (M4G) can help your business grow, or deal with rapid growth. Delivered by the Queensland Government, the program features a panel of 8-10 business experts who challenge current practices and suggest strategies for participating businesses to take advantage of opportunities. It's free for Queensland businesses to be involved in M4G because the program is fully subsidised, but not all businesses will be suited to the program.
Bob Cobavie, a convenor of the Cairns M4G chapter discusses the benefits of Mentoring For Growth for tourism operators. To view the M4G case study video or to find out more about the program please visit the M4G website.
The Tourism Opportunity Plan (TOP) provides direction and associated actions for the sustainable development of tourism in Queensland tourism regions, including identifying new investment and infrastructure and toruism product opportunities. Access the TOP under the Plans and Strategies section located under each Destination page.
Tourism provides many benefits and helps to generate community support and involvement. It is a many layered, complex and diverse service industry made up of a wide variety of stakeholders who must work together to service the needs of visitors.
Local government in Queensland is in a unique position to initiate, facilitate and support the development and promotion of local tourism.
Find out about what tourism is all about, the benefits and how it works in Queensland with this simple and comprehensive overview, Tourism works for Queensland .
Tourism and Events Queensland has produced a number of resources to assist local governments in the development of a sustainable tourism industry, view an overview of Tourism resources .
The Queensland Government (particularly through Tourism and Events Queensland and the Department of Tourism, Major Events, Small Business and the Commonwealth games) strongly supports the development and marketing of the industry.
The Queensland and Events Tourism Strategic Plan exemplifies the Government’s commitment to keeping Queensland at the forefront of Australian tourism. The Strategy gives direction, clear targets and actions for completion by government and industry to address the challenges and opportunities facing the industry while reflecting government, industry and community priorities.
The Queensland Government business and industry website provides a welath of information, advice and assistance on investing in Queensland.
AusIndustry is the Australian government’s business program delivery division of the Department of Resources, Energy and Tourism and provides a range of incentives to support business innovation.
Austrade provides export and investment services to Australian companies and international buyers and investors. Austrade has offices location both internationally and in Australia offering practical advice, market intelligence, and ongoing support.