The Big Marketing Guide

The Big Marketing Guide

  e brochure      

Table of Contents

Section 1: Introduction : Writing your marketing plan

Understanding the tourism system and why the right research is invaluable. Includes marketing plan templates

Section 2: Branding : Brand development to build business

Understand your customers and how to manage your brand holistically. Includes Target Markets and Imagery

Section 3: Domestic Marketing : Becoming domestic ready

Key pathways to promoting your business domestically. Includes Packaging, Distribution and Advertising

Section 4: Digital Marketing :
Making the most of your online marketing

An overview of digital marketing and the Tourism e-kit

Section 5: International Marketing :
Setting your sights on the global stage

How to work with international distribution systems and becoming internationally ready

Section 6: Business Events :
Growing your share of B2B markets

Understand the business events markets and how to get your share of this billion dollar market.

Section 7: Trade & Media Familiarisations :
Familiarity breeds buyers and bookings

How to host and make the most of famil opportunities

Section 8: Media & Publicity : Making media work for you

Includes media release templates and crisis management

Section 9: Sustainability : The new marketing edge

Gain efficiencies across your business and develop competitive advantage

Section 10: Tourism Terms and Acronyms :
Understand the jargon

Section 11: Low Cost Marketing Ideas :
Some easy-to-implement, cost effective marketing ideas

Section 12: References