Tourism and Events Queensland works at the cutting edge of digital technology and is proactive at looking at new technology platforms and channels to deliver and promote our products on.
The digital landscape is constantly changing the way users search and engage with content online and as a result Tourism and Events Queensland manages several channels to assist with connecting with users on another level. Below is a list of current initiatives that Tourism and Events Queensland have in market:
eNewsletter: Consumers subscribe to our eNewsletter for exclusive subscriber offers, competitions, prizes, holiday deals and the latest news from Tourism and Events Queensland. There are advertising opportunities available. Check out some of our past eNewsletter editions.
Queensland Blog: The blog allows Tourism and Events Queensland to provide consumers with social editorial content about Queensland in an entertaining format. Consumers can interact with the blog by leaving comments and sharing the posts with their social networks.
Facebook: The Queensland, Australia Facebook profile allows Tourism and Events Queensland to have a social networking presence in an environment which gives users the opportunity to share their Queensland content (photos, videos and stories) and facilitates interaction between fans.
The Facebook profile provides Tourism and Events Queensland with a visual way of enticing prospective travellers into a Queensland holiday by featuring Queensland photography, latest competitions and events.
Youtube: The Queensland Youtube channel features signature destination videos and clips.
Twitter: Get up-to-the minute news and special offers from Tourism and Events Queensland via Twitter. Get into the fun of real-time microblogging and stay in the loop like never before. Tag @Queensland to let us know what is happening.
Pinterest: Pinterest is a virtual Pinboard that allows Tourism and Events Queensland to browse, organise and share visually inspirational content with fellow pinners to help them plan their perfect Queensland holiday.
Instagram: Instagram is an online photo-sharing service that enables Tourism and Events Queensland to interact with users sharing Queensland experiences through photographs. Share your photos with us using the #thisisqueensland hashtag.
iPhone app: Tourism and Events Queensland has reached out to travellers and introduced a unique way of experiencing Queensland using an iPhone. The Queensland app has been developed to assist travellers in Queensland search for inside tips on where to eat, drink, play and stay.