Tourism and Events Queensland works at the cutting edge of digital technology and is proactive at looking at new technology platforms and channels to deliver and promote our products on.
The digital landscape is constantly changing the way users search and engage with content online and as a result Tourism and Events Queensland manages several channels to assist with connecting with consumers like never before. Below is a list of current initiatives that Tourism and Events Queensland have in market:
eNewsletter: Consumers subscribe to our eNewsletter for exclusive subscriber offers, competitions, prizes, holiday deals and the latest news from Tourism and Events Queensland. There are advertising opportunities available. Check out some of our past eNewsletter editions.
Queensland Blog: The blog provides consumers with social editorial content about Queensland in an entertaining format. Consumers can interact with the blog by leaving comments and sharing the posts with their social networks.
Social Media Channels: Tourism and Events Queensland manages a number of social media profiles including Facebook and Twitter, to engage with consumers daily and on a global scale to encourage visits to the Sunshine State. See the full list of Queensland managed social media channels.
iPad app: The Queensland Explorer iPad application inspires potential visitors with a mix of entertaining blog posts, videos and panoramas. The built in Trip Planner taps into suggested itineraries, accommodation and more ATDW content to help visitors plan their ultimate Queensland holiday.
iPhone app: Tourism and Events Queensland has reached out to travellers and introduced a unique way of experiencing Queensland using an iPhone. The Queensland app has been developed to assist travellers in Queensland search for inside tips on where to eat, drink, play and stay.