Understanding where your current bookings come from and how much they are costing you is vital to the success of your business. Take the time to work out which distribution options make sense for your tourism business and you will have a clearer idea about how much revenue each distribution channel is generating. You can then use this information to focus your efforts and evaluate new distribution channels.
The following tutorials will provide information on how to evaluate your current distribution channels, what online distribution is all about and how to select an online distributor. You will also be provided with information on cost and equipment required.
|Tutorial 38: Online distribution 101
Gaining perspective through Google statistics tool.
|Tutorial 39: Online distribution advanced
Compare online distribution channels and work out what is best for your business.
|Tutorial 39A: Online Travel Agents - 101
This tutorial explains what Online Travel Agents are and what they can do for your business.
|Tutorial 39B: Online Travel Agents – Advanced Profiles of Key Players
This tutorial provides detailed profiles of Online Travel Agents.