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MARKETING

About Online Booking

As a tourism operator, it’s crucial your product is able to be booked from your website.

Once you have established a good website with great information, an online booking system is the ideal next step. Without this capability, your website is not taking advantage of your “real-time” connection with consumers to maximise benefits from your online exposure.

Consumers want immediate results and an instant quote with a booking confirmation to follow shortly after. Online Booking systems allow this. Bookings are your business and utilising your website for conversions is the most efficient means of getting ‘bods in beds and bums in seats’.

An online booking system will:

  • Display your availability in real-time

Consumers need to view your up-to-date rates and availability at the exact minute they wish to make a booking.

  • Distribute your product

Make your product bookable on a variety of distributors’ websites through the Tourism Exchange Australia.

  • Accept payments in a secure environment (payment gateway)

A payment gateway is like a physical point of sale terminal in a retail outlet. Payment gateways protect the consumer’s credit card details by encrypting sensitive information, ensuring the information passes securely between the person making the booking and the operator, and vice versa.

  • Update your inventory

After a payment has been made, your availability or inventory will change for the period that the booking was made. This update will occur through your online booking system, to all distributor sites which are compatible.

For more detail on how online booking can benefit your business, contact one of our friendly Digital Coaches and call 3535 5800 or email onlinebooking@tq.com.au


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