Tourism and Events Queensland - The Official Tourism Site for Queensland

MARKETING

Marketing

Marketing is a core element of Tourism and Events Queensland's focus and this section will provide you with information on our organisation's key marketing areas, including both destination and international marketing, as well as online marketing, the Australian Tourism Data Warehouse and Tourism and Events Queensland's domestic market segmentation.

Promote Your Tourism Business

Know your markets, ensure your product is targeted towards them and use the most effective distribution channels. Find out how... More on Promote Your Tourism Business>

2020 Strategic Marketing Plan

Provides the principles for marketing tourism and events in Queensland, showcasing the State’s wide range of experiences through a destination-based focus. More on 2020 Strategic Marketing Plan>

Destination Marketing

Provides information on the TEQ marketing initiatives in each destination, as well as cooperative marketing opportunities and downloadable creative elements. More on Destination Marketing>

International Marketing

Market intelligence, information about international marketing opportunities and key contacts More on International Marketing>

Online Marketing

Learn about how online marketing could benefit your business and find out what initiatives TEQ use to promote Queensland online. More on Online Marketing >

Australian Tourism Data Warehouse

Learn about the Australian Tourism Data Warehouse (ATDW) and the benefits that it can bring your business! More on Australian Tourism Data Warehouse>

Understanding our consumer - TEQ domestic market segmentation

This groundbreaking way of looking at the domestic tourism market in segments is the new benchmark for understanding our consumers in more depth. More on Understanding our consumer - TEQ domestic market segmentation>

The Big Marketing Guide

Tourism and Events Queensland’s introductory guide to domestic, international and digital marketing plus branding, famils, media and more. More on The Big Marketing Guide>


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Tourism and Events Queensland | Queensland Government