ATE 2013

Australian Tourism Exchange 2013

Dates: 26 April to 30 April
Location: Sydney

Major changes to ATE have been announced by Tourism Australia for ATE13 Sydney.

9 August 2012                    

‘SHORTER AND SHARPER’ FORMAT FOR ATE 2013

Tourism Australia and host organisation, Destination NSW, have today announced changes to the format of next year’s Australian Tourism Exchange (ATE), due to be held in Sydney in April 2013.

Following an ongoing review of the event, feedback from industry stakeholders and representations from  ATE 2013 host state tourism agency, Destination NSW; the existing format involving separate ‘East’ and ‘West’ modules will be combined into a single, 'shorter and sharper' global event.

The new format will reduce the existing seven day trade event down to five days: four days of appointments following a first day dedicated to delegate registration and other activities, including market briefings and media activities.

Most other aspects of ATE 2013 will be similar to the current format, with final details to be confirmed in the coming months.

Key elements of ATE 2013 are:

• ATE 2013 will now run from Friday 26 April to Tuesday 30 April 2013;

• There will no longer be separate East and West modules - it will be one global event;

• Day 1, Friday 26 April, will be for Registration, market briefings and a welcome event;

• There will then be four days of appointments (Saturday 27 April to Tuesday 30 April), culminating with a farewell function.

For more information click on the link to read Tourism Australia's latest media release ATE 2013 Release Details (9 August 2012) .